56 episodes
The Artisan CEO Abby Grace Springmann
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- Business
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4.9 • 63 Ratings
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You started your business because you love photography… but when it comes to the marketing, strategy, and admin side of things? It’s slowly killing the joy you once found in your craft.
You worry that too much structure will throttle your ability to think creatively…but as it turns out, strategy isn’t suffocating- it’s freeing!
And “profit” isn’t a dirty, four-letter word- it’s an essential ingredient in making sure your business runs well and serves the needs of everyone in your sphere of influence- your clients, your loved one, and you.
Join brand photographer Abby Grace to learn how to cultivate both sides of creative entrepreneurship- being an artist AND a CEO.
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Happy Birthday TACEO!
On this episode we’re celebrating the podcast’s first birthday with a look at lessons learned from my first year of podcasting, and where we’re planning to take the podcast in year 2!
Resources mentioned:
Brands That Book PodcastThe Goal Digger PodcastUnsinkable MarketingJon AcuffYeti MicShure MicIsolation Shieldabbygrace.co/podcast -
Sales Call Mindset Hurdles
On this episode, we’ll be talking about the S-word- Selling. It’s a topic that makes a lot of artists want to hide or take a shower, but what if I told you that your prospects actually WANT you to sell to them? We’ll be covering the main hurdles photographers face when it comes to selling and how to finally get over them so you can serve your clients and get paid well for it.
Resources mentioned:
This Is Marketing by Seth Godin*Branding FoundationsDarnyelle Jervey HarmonBrand Photography AcademyLighting the Brand Sessionabbygrace.co/podcast
*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love! -
Recording Vocals for an EP- Here’s What I Learned
On this episode, we’ll be talking about what it looks like to adapt your style or approach to fit the creative needs of a project- I recently had the opportunity to participate in recording sessions for a new single our church worship team just released, and along the way I learned a LOT about the importance of teamwork, flexibility, and humility, especially when listening back on the work we put in. Today we’ll be dissecting the uncomfortable-for-some truth of why your own personal photographic style isn’t always king when it comes to the work you do for your clients.
Resources mentioned:
Children & Kin EP (Spotify)Children & Kin EP (Apple)Children & Kin EP (YouTube)Save & Send (Spotify)Save & Send (Apple)Save & Send (YouTube)Adam AginPre-Shoot QuestionnaireBrand Photography AcademyLighting The Brand SessionRCC Music (Spotify)RCC Music (Apple)RCC Music (YouTube)abbygrace.co/podcast -
Should I Run FB Ads for Photography? An interview with Ashley Braswell
This episode is a conversation with with my friend Ashley Braswell, FB ads expert and founder of The Paid Ad Academy, and we’re talking all about running paid ads for service-based businesses (something I’ve been dismissive of for a long time!). Spoiler alert, she totally changed my perspective on spending money on Facebook ads when it comes to high-ticket offers like brand sessions.
Resources mentioned:
The Paid Ad Academy - Ashley's websiteHey, How'd That Happen? PodcastThe Better Boost Frameworkabbygrace.co/podcast -
Stop Waiting For Permission
On this episode, we’ll be talking about how to stop waiting for permission before you go after the big goals on your dream list. I’m covering how to prep and pre-vet your ideas to give them the best chance of success, and why a “no” isn’t the end of the line.
Resources mentioned:
Branding FoundationsThis Is Marketing by Seth Godin*Jab, Jab, Jab, Right Hook by Gary Vaynerchuk*Brand Photography Academyabbygrace.co/challenge
*Please note that these are affiliate links and that we do earn a small commission. We wouldn't recommend anything that we don't personally use, so please know that these are items we love! -
You Need an Email Signature- Here’s What to Put In It
On this episode, we’ll be talking about email signatures, because somehow in the year 2023, I STILL get emails from folks who don’t have one. We’ll be covering why you need one, and more importantly, exactly what needs to be included. I’ve got a link for my favorite Chrome plugin to keep your signature feeling polished.
Resources mentioned:
WisestampCanvaSeason 2, Episode 1: Yes, You DO Need Office Hours- Here's How to Do It abbygrace.co/podcast
Customer Reviews
The perfect split: art
Abby is obsessed with her craft—yet it’s her propensity to combine that with business acumen that makes me crave her “hot takes.” Put this one in your routine, folks!!
Abby is the best!!
The Artisan CEO has shifted my mindset in so many ways! I started listening around the end of 2022. I kid you not, I have listened to every episode and I listen to them the second they come out. It is one of the podcasts I look forward to the most. I gain so much from Abby and have applied her advice in so many instances already in 2023. I am a podcast manager for another podcast and I said “we have to have Abby Grace on here - trust me.” She is just such a wealth of knowledge!!
Abby brings the business gold
The Artisan CEO, while aimed at photographers, is for every creative small business owner guilty of treating their work like a passion project first and a business second. Abby addresses common pain points (and how to solve for them) with warmth, humility, and the tough love necessary to get your head straight. I am already reframing how I approach thinking about my business, and I’m excited to see what comes next!